It is recommended that you Google
the name of your company once a month. Although
the immeasurable majority of search engine users don't look beyond the first
page of results. That is just what you should do in this case. As content on
the second or third page might find its way to the first page, make sure you
keep your eye on them. Think about keeping a record of what you discover in a
spreadsheet, with columns for the page title, URL, status of the page and the
sentiment (whether it is neutral, negative or positive).
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